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Flexography is a form of printing process which utilizes a flexible relief plate. It is basically an updated version of letterpress that can be used for printing on almost any type of substrate including plastic, metallic films, cellophane, and paper. That's why it's widely used for printing on the non-porous substrates required for various types of food packaging (it is also well suited for printing large areas of solid color).
Flexo has an advantage over lithography in that it can use a wider range of inks, water based rather than oil based inks, and is good at printing on a variety of different materials like plastic, foil, acetate film, brown paper, and other materials used in packaging. Typical products printed using flexography include brown corrugated boxes, flexible packaging including retail and shopping bags, food and hygiene bags and sacks, milk and beverage cartons, flexible plastics, self adhesive labels, disposable cups and containers, envelopes and wallpaper. A number of newspapers now eschew the more common offset lithography process in favour of flexo. Flexographic inks, like those used in gravure and unlike those used in lithography, generally have a low viscosity. This enables faster drying and, as a result, faster production, which results in lower costs.
wikipedia
Flexo - more often is printing of several kinds of packages either food or non food products. Price of print polymeric clichés is high enough, highly long process of assembling cliché on print roller and colour adjustment rises the price of mistake in many times. That’s why attentiveness and knowledge of process allow to save not only money but also time and nerves.
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